Tuesday, April 19, 2011

Is the price right?

We all have our idea of what the future of publishing and books may be, digital and print, but what remains to be seen is what will happen to the price scale with these wonderful ebooks. J. C. Hutchins made a post over at his site, Why You Won't Find My eBooks In the Bargain Basement, that stirred up a nice little discussion. There I was somewhat condemning of those who price their works at bargain basement prices. There is another side to that, as Scott Sigler pointed out, in that some authors have a business plan that is being implemented to builder readership. I can easily see both perspectives and the discussion poses a valid question.

Is the price right?

At this point there seems to be two extremes, the 99 centsers and the over-priced publisher copies, while many independent authors fall somewhere in between.

The wonderful part about the answer is that audiences will decide what we are willing to pay. Authors will have, and when self-publishing already have, the ability to set prices at a value they feel is applicable for their work.

As a consumer of ebooks my preference is that digital copies are lower than the cheapest print copy of the book. But what happens when the majority of readers purchase digital instead dead tree? These types of discussions, where consumers participate, will hopefully resonate throughout the market and that other creators will take note.

Let's face it, there will always be creators, they're not just authors or storytellers at this point, whose fans will pay any price to support them, but for the most part readers will likely turn away from authors whose prices are higher than the perceived market value.

So that brings us back to the question of price. It seems it's always about money. As for me I will pay what I feel is the value of a work. I love the $2.99-$4.99 range, but for certain creators I have and will continue to spend considerably more because of the quality of their work, my personal/emotional connection to the work, and the simple fact these creators, despite the insanity of the idea, continue to make their creations available for free.

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